This music video based on the idea of seven deadly sins. Each circle of camera movement represent one of the existing sins, which are also based on colour and behaviour of singer and dancers.
Dancers play a huge role in the idea of the video because they absolutely represent life as it happens in reality. The woman patiently suffers all the sins of his boyfriend, until he is going to last sin – lust.
Sergiy Pudich is an Ukrainian film and commercials director who always tries new technics and ways to tell stories in an extraordinary way. His career starts in 2010 when he won a student video contest, after which he received several awards in different festivals and competitions. In 2016 and 2017 Sergiy became “Director of the year” during the “Creative youth of Odessa” award.